First things first. On the bottom left of the first page you’ll see a caption, CONSUMER INFORMATION ABOUT ADVENTURE TOYS. The text underneath reads:
The active, imaginative play that adventure toys stimulate provides children with a socially acceptable way of releasing tension. These toys take children into a pretend world and yet help them to express their feelings about the real world and to act out adult roles. It is the child who controls the action with these toys. This helps the child feel less dependent.
Fascinating. How much bloody tension could we have needed to release? It’s like we were all one empty Ding Dong box away from turning into Macaulay Culkin in that movie where he plays crazy evil kid who tries to throw Elijah Wood off a cliff. The line about the pretend world somehow bringing us closer to the real world is bullshit, but it’s sophisticated bullshit. Sure, the pretend worlds of Beethoven and Shakespeare express feelings about the real world, but the Galactic Attack Dome does not, even though it’s bloody fantastic and I’m seriously bitter that I never got a crack at it. The Navarone set is a beauty too, and a Marx classic.
I don’t remember these Buck Rogers Toys, but I watched the trashy series with my dad, who suffered through the silliness for glimpses of Erin Gray in her skin tight spacesuits (yum). The Star Trek stuff looks so antiseptic, doesn’t it? How do you turn such a cerebral show into a line of action toys? I guess that’s why they didn’t last. The Star Birds were spaceships that, like, made noises and stuff. The Retroist talks about them here.
(All images via WishbookWeb. Click to enlarge.)
